Thursday, 14 July 2016

Major Elements of an Effective Content Marketing Strategy

Content is the king , you have seen this statement many a times, this absolutely true, content is the thing for which a customer visits your website or app , even if you are great at designing or developing or marketing but don’t have good quality content you cannot go far.  

Content creation is not easy as only having content is not important having unique content is more important. So you should have a good content strategy.
  • Audience: First of all know your target audience, they are the reason you are creating the content, they will see it so customize your content according to them, they will lose interest if you don’t put content of their liking.
  • Set Goals: After setting audience set goals, how much reach do you want what type of content you will produce, percentage of each category, completing a complete plan according to your audience.
  • Research: Research about topics you want to create content about, only after doing the right research you can create quality content.
  • Drafts: Start creating content and layout all your ideas, draft as many ideas as possible and create best content possible.
  • Pick the best one: After drafting all your ideas pick the one best for you and your target audience.
  • Publish and promote: Publish the content wherever you want to post it your app, website, social media and promote it in the most effective manner.
If you follow these steps as your strategy you can get most viewers, you can hire digital marketing agency like DigiDarts which will make a complete content marketing strategy for you and even write content for you. 

Why Social Media Said YES To Animated Gifs

First of all you should know what GIFs means, GIF stands for graphic interchange format. It is not a new format it is there from 1987, one of the most used format of that time. Today these gif’s are ruling Social media platforms, according to reports over 20 million gifs are shared each day on Tumblr, while facebook messenger has over 5 million each day.

Some people call it animated graphic or short video as they show some movements in the image, kind of fast slideshow. The biggest advantage of gif is that is good for all the platforms and for all types of business. You can use different things to show off through gif like...
  1. A product: You can show your product in motion through gif, for e.g., you can show a dress from different angles or a Smartphone.
  2. Quickly explain a process: You can explain a short process through gif images, you can use motion to show the process like wearing a tie or tying your hair.
  3. Greetings: You can wish someone on special occasions through gifs or thank someone through gif.
  4. Tell a story: You can tell a short story through gif; do you remember the popular thirsty crow story? You can find it in gif format on many social platforms.
  5. Sneap peak: Teasing your views or customers before some big launch is one of the most popular marketing strategy, you can do that by creating gif for e.g. show off sneak peak of an upcoming Smartphone or sneak peak of a popular tv shows upcoming season.
Social media is one of the most favourite marketing platforms and with gif; social media platforms have become even more effective. You can hire a social media marketing company like DigiDarts to do better marketing.  

Social Trends Marketers Won’t Be Able To Ignore in 2016

Social media marketing or digital marketing is getting popular day by day and year 2016 is for social media marketing , we have completed the half year and this year many companies has brought their business to social media. From small business to big multinationals all are looking to grow their business through social media marketing. But social media marketing is also evolving and it will change as the year proceeds

  1. Power of snap chat: Marketers are considering snap chat as just another social network but soon they will realise how powerful it can be for marketing its content, many marketers have already started using it but still the number is very less, in a short span of time you can attract potential customer and show them you’re content.
  2. Ads Blocking: It was big news previous year and still as the number of ad blocking tools are rising very fast. Paid advertising was one of the biggest tools of marketing for past many years but as now platforms adopting ad blocking tools, marketers have to depend on social networks to grow their business.
  3. Video Marketing: Till 2015 if someone say video marketing you will think of YouTube only but now the scenario has changed, Facebook has aggressively used its video feature and has even added live video feature , twitter and Instagram has also optimized their video setting but all the platforms has different formats and layouts, so from now marketers should create separate videos for each platforms for e.g. targeting long videos on YouTube and Facebook and quick look on twitter and Instagram, Snap chat’s short video is also an amazing platform.
  4. Messaging platforms: With the introduction of Whats App messenger, messaging platforms  have seen a steep rise in user acquisition almost every second person is using a messaging platforms, it will be interesting to see how marketers adopt to these platforms , In 2016 many people have already used Whats App and hike for India as a great tool for marketing themselves.  

Rethink Digital Marketing: 5 Outdated Trends You Should Avoid

Digital marketing is one of the post popular form of marketing today, from small business to big multinationals all are investing their resources in digital marketing but some people are still using the outdated trends . Here are 5 outdated trends that you should avoid.

  1. Universal Content or Mob content: Universal content means same content for anybody , while you are on their website or scrolling through social media feeds , you get the same content, companies should first do research work and know their target audience and write or create content according to them , if their different categories, then separate content for each category.
  2. Email: Email is one of the best ways of marketing, this statement is true but you should know how to send the mail, sending same mail to all the people will take you nowhere, know your audience, and categorize them into different groups according to demographics. And then send mail with text and multimedia content too, if needed.
  3. Outdated Platforms: If in the world of Facebook , twitter , Instagram and snap chat if you are using Myspace , Orkut, Friendster etc. then you should stop using them right now , using social media platforms is one of the best way of marketing but using outdated platforms will be a waste of resources.
  4. Banner Ads: Paid advertising is also a very good way of marketing and with the concept of PPC it is also not very costly. There are many types of ads which you can create through different advertising platforms like AdWords. One type or one of the oldest types of ad is banner ad, though banner ad is easily visible but people now ignore banner ad, according to some reports only 0.06 % click through rate has been received by banner ads. 
Instead of trying on your own you can hire a digital marketing agency like DigiDarts, which provides services like SEO, ASO , Social media marketing, Web development etc. 

Friday, 24 June 2016

Growing Trend of Food Ordering Apps in Food Industry

Applications or apps is a term that has become really popular in recent times, applications have made life easier for people by giving access to millions of information through an app. 

Growing Trend of Food Ordering Apps in Food Industry
Food industry has also noticed it and they have also released multiple apps related to food. Just like every other industry food industry has also many types of apps 
  • Restaurants Apps: Many food outlets today have their own like where they show complete information about their restaurant, their menu, people can also order food through them or make a booking for eating at the outlet. People can also write reviews about their food, ambiance etc.
  • Food Delivery App: These are not restaurant’s own app but the app is connected to different restaurants, where they show about different restaurants and also let you order through the app. You can also write and check reviews about different restaurants. These apps don’t charge anything for helping you to book or deliver food.
  • Restaurants booking and directory: There are many apps which show you information about different restaurants and let you book a table through the app. They also show you review like other apps.
  • Food recipe: People love to outside food but some people like to cook delicious food by themselves, but took food they need recipes, there are a number of apps which provide food recipes through text only , text and image ,text image and video.
  • Food Review: Food reviewing blogs are very popular these days and so these blogger have started making their apps to reach larger audience and is more convenient for the people.

Food apps are mainly concerned with providing food information to the consumers, the no. of food apps have grown from the past but there is no idea about what new type of food app can be developed, In coming years we will definitely see more food app but how more innovative they can be is a big question.

Stills apps have made all the Foodies as well as restaurants happy as apps have given consumers a wider choice and owner’s a wider reach. So till we have some breakthrough innovation in food apps use present apps which are already awesome, Download and order delicious food.

DigiDarts is an internet marketing agency which provides services like SEO, Social media marketing, app marketing, website development etc. No app is good without good marketing and for marketing these awesome apps you need digital marketing agency like DigiDarts.

The Future Mobile Apps in Health Care Industry

Apps is the present and future of all most every industry, Health industry has also seen a great increase in number of apps in past few years. As the technology is getting more and more advanced, use of apps for health industry is also increasing.

For Health Industry there can be a no of types of apps or apps can be combined all in one according to need
  • Medicine Information: There are a number of apps which provide information on every medicine in one app, its contents, price, and manufacturers. This app is used by doctors, chemist, and patients too. It is a very useful app.
  • Medicine Delivery: Along with medical information apps are there which provide medicine delivery option too. And moreover they are providing additional discount too. So you can get your medicines sitting at home taking care of your loved ones.
  • Doctors /Hospitals information and booking: There a great number of apps which provide information on doctors and hospitals, moreover you can make an appointment with the doctor through the app.
  • Health/Hospital Assistance: A number of apps like myCOL provide hospital assistance, they will provide with you a hospital assistance, who will do every work for you like making appointment, discharge formalities etc. 
  • Keeping your medical Records: this can be easily combined with any of the above app, it helps you to maintain your medical records in one app, so that you can access it anytime, anywhere, they also provide you medication reminder and appointment reminder. 
  • Health Check-up: There are very few good apps in this category, as the technology is getting advanced this category will get better. In this different sensors in your device to do your check-up, like most of the Samsung’s high end phones comes with a hear rate monitor , like this many sensors can be used to track your health.
  • Fitness tracker: This section has the most number of apps, there are many fitness tracker apps, which uses your phones sensor to track your movement or connect with different fitness band. 
  • Treatment Advice: There are many apps which gives you different exercises or tips to keep you healthy, there are certain apps which provides tips for particular apps, these apps can be text only, text and image or text, image and video.

These are some types of health apps that we currently have, and they are improving continuously. There can be some apps which we don’t have right now, but we can see them in future, as more and more sensors are being installed in smartphones today, there are more chances for developer to develop great apps for them. 

Many big hospitals and medical researchers are doing continuous research in this field to bring best possible health care service to your device, Big names like Apple and Samsung are also trying hard. Apple in many presentations have shown their interest in health apps and released health kit for developers, so everyone is trying hard to get better and better apps for healthcare.

We can see some great apps for health industry in future. Digidarts is a digital marketing agency which provides digital marketing solutions to it’ valuable client, you may create one of the best app available but if you don’t market it well it is of no use,here you require a good internet marketing agency like Digidarts which can make your app, website reach millions of people , they provide you services like SEO, Social media marketing, Website Development , App marketing etc. 

So if you want your app or website reach you desired customers contact Digidarts, they will help you to reach your goal.