Thursday, 18 December 2014

10 Digital Marketing techniques for 2015

In the current scenario of developing business trends it is essential for any start up to have a year round Digital Marketing Strategy to scale their business to new heights. You may have employed various techniques past year, some may have worked and some wouldn’t. Try these in the coming year 2015.

1: Use content curation tools: You may have used your content to get the attention of your customers but that isn’t enough. You need to use the right words and images to keep them engaged. In this task, many content curating tools will come to your rescue. For example Kapost provides a good platform to your content development team.

2: Use Audio-Visual Aid to Excel: Use promotional videos to get the attention you want. Video is the single most effective method of expediting your selling cycle from suspect to prospect.  This is the best way to promote your brand.

3: Systemize and synchronize your digital media: It is advised that you work out your digital media in a manner that it becomes accessible to your customers anywhere and everywhere. Let your customers decide where they see  and experience your brand instead of your HQ deciding it for you. Ensure your marketing response mechanisms work across various platforms and in any medium.

4: Build a team don’t just Hire them: Make a team for marketing your products who think from the perspective of your customers. And make them work so that they understand what the consumer wants. Remember, dedication is the key to success.

5: Make social media your weapon: To beat your competitors make social networking websites your weapon.  Win the trust of your customers by getting in touch with them through various social networking sites. This will help in building trust for your services and products. 

6: Invest in Print Media also: It’s great to adapt to new methods but one must not discard the old methods. It is advised that print media should also be used to grab the attention of your prospective customers. The choice of print source should be done very critically. Also, print media can be used to redirect readers to your digital media. For example use QR codes.

7: Analyse the Analytics: Keeping an eye on your work is very important. Have the insights of your website and keep analysing which page of your website is working in your favour.  Install applications like Google Analytics that help you know what is best for your website. Work upon your websites weak sections and keep progressing.

8: Give your website Fresh looks: Adding new features and giving a new look to your website can work to enhance your business. Give your website new looks and freshen up the experience of your customers. Remember, customer satisfaction is of prime importance.

9: Embrace new technology:  The year of 2014 was marked with launch of some great new technologies such as Google glasses and Apple watch apps. Get in touch with them and think of ways to use them to your benefit.

10:  Be the Leader and Trend Setter: In entrepreneurship it is essential to be innovative and creative. Think of new ways of propaganda and scale new heights in the business world.
Have a great year ahead.


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