10 Digital Marketing techniques for 2015

In the current scenario of developing business trends it is essential for any start up to have a year round Digital Marketing Strategy to scale their business to new heights. You may have employed various techniques past year, some may have worked and some wouldn’t. Try these in the coming year 2015.

1: Use content curation tools: You may have used your content to get the attention of your customers but that isn’t enough. You need to use the right words and images to keep them engaged. In this task, many content curating tools will come to your rescue. For example Kapost provides a good platform to your content development team.

2: Use Audio-Visual Aid to Excel: Use promotional videos to get the attention you want. Video is the single most effective method of expediting your selling cycle from suspect to prospect.  This is the best way to promote your brand.

3: Systemize and synchronize your digital media: It is advised that you work out your digital media in a manner that it becomes accessible to your customers anywhere and everywhere. Let your customers decide where they see  and experience your brand instead of your HQ deciding it for you. Ensure your marketing response mechanisms work across various platforms and in any medium.

4: Build a team don’t just Hire them: Make a team for marketing your products who think from the perspective of your customers. And make them work so that they understand what the consumer wants. Remember, dedication is the key to success.

5: Make social media your weapon: To beat your competitors make social networking websites your weapon.  Win the trust of your customers by getting in touch with them through various social networking sites. This will help in building trust for your services and products. 

6: Invest in Print Media also: It’s great to adapt to new methods but one must not discard the old methods. It is advised that print media should also be used to grab the attention of your prospective customers. The choice of print source should be done very critically. Also, print media can be used to redirect readers to your digital media. For example use QR codes.

7: Analyse the Analytics: Keeping an eye on your work is very important. Have the insights of your website and keep analysing which page of your website is working in your favour.  Install applications like Google Analytics that help you know what is best for your website. Work upon your websites weak sections and keep progressing.

8: Give your website Fresh looks: Adding new features and giving a new look to your website can work to enhance your business. Give your website new looks and freshen up the experience of your customers. Remember, customer satisfaction is of prime importance.

9: Embrace new technology:  The year of 2014 was marked with launch of some great new technologies such as Google glasses and Apple watch apps. Get in touch with them and think of ways to use them to your benefit.

10:  Be the Leader and Trend Setter: In entrepreneurship it is essential to be innovative and creative. Think of new ways of propaganda and scale new heights in the business world.

Have a great year ahead.

10 SEO Techniques for 2015

Since the beginning of the decade internet has helped a lot of entrepreneurs to flourish in their business. But it is has been generally observed among start-up entrepreneurs that SEO or Search Engine Optimisation is the last thing on their mind. So for all the start-ups coming up in the 2015 and the already established here are the top 10 SEO Techniques they must employ to scale new heights.

Technique 1:  Optimising the Title tag- The greatest deal with search engine optimisation is hitting the bull’s eye. This can be done choosing the most appropriate title for every page on your business website.  One must follow the following tips:

Title should not contain more than 10 words (max. 75 characters)

It should convey your product or service, so include the product or service related keywords.

Keep it short and informative.

Technique 2: Identifying the Keywords- It is very essential to identify the target keywords and then using it properly in the content of the page. You can ease your job by using some keyword determining programs. Get the right keywords.

Technique 3: Create the Crisp Content- It is important to keep in mind the recent trends and demand of your potential customers.  The trick is to engage your target audience in a mesmerising way. Don’t overuse the keywords in order to get more PPC as it may do more harm than good by irritating your readers/viewers.

Technique 4:  Be Bonded to Social Networking- Yes, it is very essential to link your website with various social networking websites as they will attract the right customers to your website.  The key lies in spreading the word! So get linked in with Facebook and keep a twitter around your MySpace.Don’t forget to add ALT tags to images-  While the idea of ALT tags is to aid the visually impaired but now these ALT tags serve a higher purpose. So keep your images tagged. It is advised to use not only the keywords but instead use the complete phrases as they occur in your page content.

 

 Technique 5: Get linked with Power Users on Social Media- Sometimes, all your business needs is a powerful push. This can be done by linking your Facebook page with someone of great influence in the social media. If some day they share what you have posted you will see the increase in the number of visitors.

Technique 6: Google Analytics is a must!  For all start-ups it is must- This helps them to identify what is good for their website and what isn’t working. It’s free and easy to use, and it provides an incredible wealth of information that can be used to improve your website’s conversion rates.

Technique 7: Set up targets-  It is vital to have certain short term goals in business especially concerning SEO. Using Google Analytics set-up certain audience related targets. These may be weekly targets or monthly targets. This will help your business to grow.

Technique 8:  Allow Guest Posts- These guest posts prove a very effective way of increasing the traffic on your website. It also increases your rankings in natural search results.  

 Technique 9: Launch Press Releases- Anything that your customers should know or any news that can increase your rating must be published. Frequently releasing such posts will keep you among the elite top. 

Technique 10: Keep It Updated- Last but not the least, regularly update your website. Keep the website fresh and new so that your customers don’t get bored. Every time they visit your website they must find it new. 

All the Best.

10 Social media Marketing Techniques for 2015

While the market demands and stocks and various other business related problems are keeping you occupied so where is the time to log-on to Social Media sites and get in touch with your beloved customers. Well, a smart entrepreneur will know that investing in these social networking sites can prove to be very profitable. So, become a smart businessman and follow these in the upcoming 2015-

1. Be Online: Your presence virtually is of prime importance. All you need to do is be online and create account on various social networking sites for your company. Also, link your own website with various social networking sites in order to give easy access to your customers.
2. Trim your content: On your website/blog you may publish various product/service related content. But across various different social networking sites you will need to alter the content. For example, if you are promoting your product/service across platform such as Instagram then you must use more of graphic images than content to convey your message.
3. Be a story teller: While social media marketing may be provide a very large platform to sell your product but selling your product directly will do no good. Instead you need to take a new approach. People on social media like Facebook are looking for interesting stories. So use this thing to work in your favour.
4. Share more Graphic content: Audio-visual graphic content will get you more attention than mere words. Use more promotional videos and advertisements to promote your business. The benefit from such type of promotion is that you can target your customers based on various factors such as gender, age etc.
5. Contests and promotional activities: Well, customers will be only interested in you till your company is fun. And throwing contests and challenges for your targeted customers will get more attention to your product/service.  And this should be done more often to get more and more people involved.
6. Give out Freebies: Yeah! Customers love to get free stuff. Get them to do the promotion for you in exchange of free gifts. Or throw up good sale discount on popular items. This can help you clear out a lot of pending stock through sale.
7. Be a bit Educational: Researchers have found that providing educational content along with your content on various social networking sites gets a better audience for your product/service.  In fact distributing educational content on one’s website is a very effective strategy to gain more exposure for one’s business.
8. Social Media is on Mobile, so should be you! All major social networking sites have admitted that most of their users are using the sites on mobile phones. Hence, it is important to make a marked presence on mobile apps. Make sure you have good ties with the mobile giants and apps and get an exposure to wider audience. 
9. Social listening is vital: Keep in touch with the latest trends and tactics, this is social listening. Being aware of the important key-words and key-topics is very important. If you know what your targeted audience is demanding then you can alter your promotional techniques accordingly.
10. Respond to Customer’s Queries, Comments and Compliments: The sole purpose of social media in business is to connect to your customers in a better way. And therefore it is important to respond to their comments and queries on time and be prompt in doing so. This will gain more trust in the hearts of your customers

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DigiDarts.com 

DigiDarts, a leading digital marketing company which provides affordable and best digital marketing services like PPC, SEO, SMO or Social Media Marketing Services.

Who we are?           We are creators and accelerators of your brand value, business network and business revenue.
 
What we do?          We bring customers at your doorstep and socially connect you to your customers.
 
What we excel at? We excel in providing you sustainable profits and keeping your customers satisfied.

We, at DigiDarts help you construct a unique place for your brand that enables you catch eyeballs in the flourishing market.