Social Trends Marketers Won’t Be Able To Ignore in 2016

Social media marketing or digital marketing is getting popular day by day and year 2016 is for social media marketing , we have completed the half year and this year many companies has brought their business to social media. From small business to big multinationals all are looking to grow their business through social media marketing. But social media marketing is also evolving and it will change as the year proceeds

1. Power of snap chat: Marketers are considering snap chat as just another social network but soon they will realise how powerful it can be for marketing its content, many marketers have already started using it but still the number is very less, in a short span of time you can attract potential customer and show them you’re content.
2. Ads Blocking: It was big news previous year and still as the number of ad blocking tools are rising very fast. Paid advertising was one of the biggest tools of marketing for past many years but as now platforms adopting ad blocking tools, marketers have to depend on social networks to grow their business.
3. Video Marketing: Till 2015 if someone say video marketing you will think of YouTube only but now the scenario has changed, Facebook has aggressively used its video feature and has even added live video feature , twitter and Instagram has also optimized their video setting but all the platforms has different formats and layouts, so from now marketers should create separate videos for each platforms for e.g. targeting long videos on YouTube and Facebook and quick look on twitter and Instagram, Snap chat’s short video is also an amazing platform.
4. Messaging platforms: With the introduction of Whats App messenger, messaging platforms  have seen a steep rise in user acquisition almost every second person is using a messaging platforms, it will be interesting to see how marketers adopt to these platforms , In 2016 many people have already used Whats App and hike for India as a great tool for marketing themselves.  

Rethink Digital Marketing: 5 Outdated Trends You Should Avoid

Digital marketing is one of the post popular form of marketing today, from small business to big multinationals all are investing their resources in digital marketing but some people are still using the outdated trends . Here are 5 outdated trends that you should avoid.

1. Universal Content or Mob content: Universal content means same content for anybody , while you are on their website or scrolling through social media feeds , you get the same content, companies should first do research work and know their target audience and write or create content according to them , if their different categories, then separate content for each category.
2. Email: Email is one of the best ways of marketing, this statement is true but you should know how to send the mail, sending same mail to all the people will take you nowhere, know your audience, and categorize them into different groups according to demographics. And then send mail with text and multimedia content too, if needed.
3. Outdated Platforms: If in the world of Facebook , twitter , Instagram and snap chat if you are using Myspace , Orkut, Friendster etc. then you should stop using them right now , using social media platforms is one of the best way of marketing but using outdated platforms will be a waste of resources.
4. Banner Ads: Paid advertising is also a very good way of marketing and with the concept of PPC it is also not very costly. There are many types of ads which you can create through different advertising platforms like AdWords. One type or one of the oldest types of ad is banner ad, though banner ad is easily visible but people now ignore banner ad, according to some reports only 0.06 % click through rate has been received by banner ads. 

Instead of trying on your own you can hire a digital marketing agency like DigiDarts, which provides services like SEO, ASO , Social media marketing, Web development etc. 

Growing Trend of Food Ordering Apps in Food Industry

Applications or apps is a term that has become really popular in recent times, applications have made life easier for people by giving access to millions of information through an app. 

Growing Trend of Food Ordering Apps in Food Industry

Food industry has also noticed it and they have also released multiple apps related to food. Just like every other industry food industry has also many types of apps 

• Restaurants Apps: Many food outlets today have their own like where they show complete information about their restaurant, their menu, people can also order food through them or make a booking for eating at the outlet. People can also write reviews about their food, ambiance etc.
• Food Delivery App: These are not restaurant’s own app but the app is connected to different restaurants, where they show about different restaurants and also let you order through the app. You can also write and check reviews about different restaurants. These apps don’t charge anything for helping you to book or deliver food.
• Restaurants booking and directory: There are many apps which show you information about different restaurants and let you book a table through the app. They also show you review like other apps.
• Food recipe: People love to outside food but some people like to cook delicious food by themselves, but took food they need recipes, there are a number of apps which provide food recipes through text only , text and image ,text image and video.
• Food Review: Food reviewing blogs are very popular these days and so these blogger have started making their apps to reach larger audience and is more convenient for the people.

Food apps are mainly concerned with providing food information to the consumers, the no. of food apps have grown from the past but there is no idea about what new type of food app can be developed, In coming years we will definitely see more food app but how more innovative they can be is a big question.

Stills apps have made all the Foodies as well as restaurants happy as apps have given consumers a wider choice and owner’s a wider reach. So till we have some breakthrough innovation in food apps use present apps which are already awesome, Download and order delicious food.

DigiDarts is an internet marketing agency which provides services like SEO, Social media marketing, app marketing, website development etc. No app is good without good marketing and for marketing these awesome apps you need digital marketing agency like DigiDarts.

The Future Mobile Apps in Health Care Industry

Apps is the present and future of all most every industry, Health industry has also seen a great increase in number of apps in past few years. As the technology is getting more and more advanced, use of apps for health industry is also increasing.

The Future Mobile Apps in Health Care Industry

For Health Industry there can be a no of types of apps or apps can be combined all in one according to need

• Medicine Information: There are a number of apps which provide information on every medicine in one app, its contents, price, and manufacturers. This app is used by doctors, chemist, and patients too. It is a very useful app.
• Medicine Delivery: Along with medical information apps are there which provide medicine delivery option too. And moreover they are providing additional discount too. So you can get your medicines sitting at home taking care of your loved ones.
• Doctors /Hospitals information and booking: There a great number of apps which provide information on doctors and hospitals, moreover you can make an appointment with the doctor through the app.
• Health/Hospital Assistance: A number of apps like myCOL provide hospital assistance, they will provide with you a hospital assistance, who will do every work for you like making appointment, discharge formalities etc. 
• Keeping your medical Records: this can be easily combined with any of the above app, it helps you to maintain your medical records in one app, so that you can access it anytime, anywhere, they also provide you medication reminder and appointment reminder. 
• Health Check-up: There are very few good apps in this category, as the technology is getting advanced this category will get better. In this different sensors in your device to do your check-up, like most of the Samsung’s high end phones comes with a hear rate monitor , like this many sensors can be used to track your health.
• Fitness tracker: This section has the most number of apps, there are many fitness tracker apps, which uses your phones sensor to track your movement or connect with different fitness band. 
• Treatment Advice: There are many apps which gives you different exercises or tips to keep you healthy, there are certain apps which provides tips for particular apps, these apps can be text only, text and image or text, image and video.

These are some types of health apps that we currently have, and they are improving continuously. There can be some apps which we don’t have right now, but we can see them in future, as more and more sensors are being installed in smartphones today, there are more chances for developer to develop great apps for them. 

Many big hospitals and medical researchers are doing continuous research in this field to bring best possible health care service to your device, Big names like Apple and Samsung are also trying hard. Apple in many presentations have shown their interest in health apps and released health kit for developers, so everyone is trying hard to get better and better apps for healthcare.

We can see some great apps for health industry in future. Digidarts is a digital marketing agency which provides digital marketing solutions to it’ valuable client, you may create one of the best app available but if you don’t market it well it is of no use,here you require a good internet marketing agency like Digidarts which can make your app, website reach millions of people , they provide you services like SEO, Social media marketing, Website Development , App marketing etc. 

So if you want your app or website reach you desired customers contact Digidarts, they will help you to reach your goal.  

Digital Marketing: Present and Future

Digital marketing also known as online marketing refers to various promotional techniques which are used to reach out the right target audience through effective digital technologies. It is the practice of promoting products and services using online distribution channels to reach consumers in a timely and cost-effective manner. There are various digitalmarketing companies in Delhi which provides effective online services. It is the best way to make your business or brand well known in public in a very short span of time. Digital marketing companies are ruling the business world today, as everyone wants to go digital today whether it is a start up or a brand. Digital marketing which is also known as online marketing business is getting very famous nowadays. Everyone wants to create their strong presence in the digital world. Soon, every organization is going to be Digital.  As, this type of marketing is time saving, cost effective and much more impactful which derives successful results for the business.

OnlineMarketing Companies provide solutions like search engine optimization, Social Media Optimization, web development and pay per click. In SEO there are various keywords provided to the client so when you have good SEO ranking on Google page people will trust your brand easily. SEO is one of the widely adopted online marketing strategy used in online marketing agency India, which helps in increasing website traffic, return on investment, cost effectiveness and also brand awareness. Now coming to SMO, here various platforms like Facebook, LinkedIn, Pinterest, Instagram, Twitter etc are used to maintain and make the brand’s presence strong in the market.  Here is another digital marketing solution named PPC, which are pay out when someone clicks on them. Here you have to pay only for the visitors; the traffic is targeted and filtered here, it is dynamic and also you can budget precisely here. All above mentioned are the services which Online Marketing Companies provides for successful business growth and development.

So, if you want to take your business to the next level of success in the coming time, go for digital marketing without thinking much. There are many digital marketing agencies in Delhi that will take your business to the height. Digital Marketing has been considered more affordable to be used than traditional marketing and advertising. The planning to execution process in online marketing business is quicker than offline media. Digital Media gives you fans, viewers, readers a chance to share your content online. It helps you in making your company a brand by giving more time and space online to tell your story. Its campaigns are easier to attach to other ongoing campaigns. Online Marketing Companies campaigns have longer shelf life than offline media. Digital Media is going to be the ultimate throne in marketing world soon. 

Save The Internet! By Digital Marketing Service Provider in Delhi - DigiDarts Marketing Pvt. Ltd.

Yeah, peeps I am talking about saving the internet today, or should I say save us?

Literally, I m shocked how there are people in India who are not aware about the  most critical issue India that is burning up in our nation now. Yes this issue is now has already upraised in after having an abundant amount of debate in US!!

People, after 24^th April 2015, TRAI will be taking some action may be against net neutrality in India.

Digital Marketing Services in Delhi by DigiDarts.com                      

Have you ever thought what’s going to happen if the decision would be against net neutrality!!

*sigh* I am not able to give it a thought even. Idea of paying to access every app or site separately would be so  devastating !!

Just like the life of people back in 80’s and 90’s with no internet , no exposure,no more our nation’s “kiddo techies” or just kiddo or should I call them techies? Ohh god these super brilliant kids, these days can do anything or everything. ( e.g. the kid who just made the android application in the age of 10 or the 5 year old kid who is named “google” because he know each damn thing about the world, like seriously..?).It seems like they were born with internet in minds.  Well when talking about these kids junkies , let me explain you this net neutrality issue in context of these kids .. Imagine going to a children park and pay 100 rupees to get in and then you head over to a slide because hey! kids love those slides! but then the guard stops you and asks you for the extra money for using that slide, so you decides to go for swings then but what, here also comes the guard and asks you for extra charges and fine even if you pay for it ,you can not access them at faster speed and if you want to then you have to pay extra for that too.WAIT,what the hell was the original 100 rupee entry for if you cant use it for anything or was that only for standing on the grass? THIS is What can happen after 24th april 2015

Well, this is something that affects everyone, including you. If you’re not okay with having to pay additional money every month to use apps like WhatsApp, Google Hangouts, Instagram, Facebook, Skype and Twitter all the others you spend a lot of your time on, this is an issue that should bother you, and one you should be concerned about, The Must facts to be read about net neutrality and why should you care!

All content on the internet is equal, all accessible at the speed you’re paying for, and once you have an internet connection, you have the right to access almost every nook and cranny of the World Wide Web whether you are watching creepy daily soap telecasts, AIB’s roast, cartoon movies any damn thing you want to watch. But yeah not for long if some telecom operators are allowed to have their way! 

Telecom operators in the country want to change that. They have approached the TRAI (Telecom Regulatory Authority of India) to be allowed to provide differential internet access to users all over the country. They plan to carve the internet into different sections, and charge you a fee to access its different parts. Which means, that over and above the amount you pay for your internet connection, you will have to pay money to access different websites and apps.

What happens if you don’t pay up? At best, your internet connection will be slowed down to the point of you being frustrated and giving up on using the app/website; and at worst, you will be denied access to the content altogether. Like we take an example of any shopping site i.e wyz.com, if this company merges up with any telecom service,then the users of that connection will suffer such a slower browsing rate which is worst than no internet,  for surfing any online shopping site other than wyz.com ..that they’ll get so frustrated that either they would end up with the wyz.com because that’s way too faster than those or cloase the internet.

What’s more, the end of net neutrality also means stifling of the competition. Smaller players, especially start-ups who cannot afford preferential internet access, could fall by the wayside if net neutrality cannot be maintained. Bigger players such as skype, twitter with deeper pockets, could pay the telecom companies themselves, and allow users to access their apps and websites for free, but this may not be possible for smaller companies.

Guys if these telecom companies are only worried about their money ,their future  who are already “millionaires of India” or may be of world, which I really don’t care about .Then, being the “Mango People” of this country which constitutes the  population of almost 200 million ,have the full rights or not rights I should say BIRTH RIGHT of middle class people i.e to save money for better future….for that we can do everything then why not saving our money and our future by supporting net neutrality.

I am not saying that after this we will not be able to use internet! No ,internet would be still alive but of no use as that would be way too expensive for the people like me to afford such!Like I would never pay extra bucks for using WhatsApp or Facebook,and why should I,just because we are not interested in using other sites for social networking and telecom companies want to earn more and getting their swiss accounts topped up?

|| The word ‘free’ should not be confused with the word ‘freedom’. ||

I believe the World Wide Web is a great leveller, where everyone can, and should be able to access everything they need, after they’ve paid the base internet subscription fee.

This is something that screws with the nature of the internet it restricts your movement. BUT if you screw with the internet it will screw you back what these companies seem to have forgotten is there is no internet without people who use it YOU.

Internet is a Utility, Not a luxury!!

So for our better and free future we won’t allow them to do this (will we) but we need the internet to save the internet and we need you to help us. This is our time! This is our internet. Send the message far and wide that no one has the right to change the internet because the internet can and will fight back

Your support is just two clicks away. Please visit this link, and send an e-mail to TRAI, demanding a free, open internet: http://www.savetheinternet.in/

It is also important to educate as many people as you can about this issue, and get them to join the movement. So, share this post on your wall, in your tweets, and play a part in preserving your ability to do so!

Do remember that time is of the essence. Please send the e-mail to TRAI before the 24th of April; because after that the reforms against net neutrality will be set in motion.

Come Ahead guys ,We can do it!!

#SaveTheInternet

Digital Marketing Services - A Twitter Generation

The Twitter generation is bending the rules of marketing and technology has taken the leads when it comes to target audience with minimum deviations possible. Though personal selling is not a part of marketing practices now a day’s still things are more personalized than ever. Digital marketing being the keyword here wins the bid for taking into account everything technology has to offer to build customers and giving a filtered client. The idea is not just to establish an electronic connection, but to provide info with the medium that surrounds the 21 century consumer. Along with this, the brands are becoming human adopting a “NO PUSH ZONE”  thereby understanding and respecting the privacy of their consumers. Digital content along with connected marketing channels builds a good team for generating leads. Broadly, the digital marketing programs are 

Email has been there for ages, but is still a good tool, thanks to the makeovers it has received over the years. Social media undoubtedly has reformed the way selling is done. The bulks spent on advertising are now saved and thanks to Instagram and Pinterest. Facebook and  twitter account for being one of the favourite Social media platforms. PPC on the other hand helps tracking Return on Income efficiently and with Google adwords along with Landing Page optimization

 helps generating traffic and getting a higher conversion rate at a low price. SEO generated organic searches helps maintaining traffic for a longer term. Lastly, Content Marketing is running a strong campaign for becoming the king of Digital marketing. PPC earned nine times more search interest than Content Marketing back in 2008 but by the end of 2014,  roles were reversed, making Content the next heir. The Customer Centric Digital Platform ensures quality content to audience and low cost marketing platform to marketer.